Video marketing is “the future of content marketing,” online marketing expert Matt Bowman declared in Forbes last year. It’s a bold claim, but a persuasive one at a time when a video is expected to claim more than 80 percent of all online traffic by next year. Videos can increase landing page conversations by 80 percent and make 64 percent of consumers more likely to buy a product. Harness the power of videos by integrating these dynamic presentations into your blog posts.
Create Video Tutorials
With nearly two-thirds of the population learning visually, video tutorials are an excellent way to add value to your blog. Think about your target demographic and the questions they might have about your products or services. Customer enquiries can be great sources of inspiration.
A food brand might create videos demonstrating recipes featuring their ingredients. A software company could use a screen-casting program to show its customers how to use certain software features or perform common tasks. Remember that your viewers aren’t as familiar with the topic as you are, so break the task into small steps and explain each one without jargon. Let your video tutorials stand alone, or add complementary text for further explanation.
Work With Social Media Influencers
Social media influencers are the new millennium’s rock stars, attracting massive followings and swaying the purchase decisions of their legions of fans. Working with social media influencers on your blog posts can be a fantastic way to boost your sales and increase awareness of your brand. The most successful partnerships occur when businesses work with influencers in their niche. Influencers in the fitness industry might be popular, but if you’re a fast-food company, the partnership will seem disingenuous and won’t reach the right demographic.
YouTube is a great place to find social media influencers interested in creating video content for you. Don’t be swayed by accounts with big numbers. While reach matters, engagement is more important. Reach out to YouTubers who make regular, good quality videos. You might encourage them to attend an event you’re hosting or provide them new products to review on their channel. Post the videos on your own blog for unique content your readers will love.
Social media platforms such as Facebook and Instagram encourage marketers to stream within their networks with handy live tools, but embedding a live stream into your blog is relatively easy. Streaming services like Ustream and Livestream offer step-by-step instructions for broadcasting your own streaming video content. Live-streamed videos are ideal for covering your corporate events and launching new products. Promote your video events before you go live on your blog and socials to attract the maximum number of eyes.
Modern blogging demands much more than traditional text-based articles. Integrate videos into your blog posts to really engage your online audience and encourage them to share your content.
3 Ways to Integrate Video Into Your Blogging Efforts
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I am Kotryna Bass & I've tested most of the ways to make money online, so you wouldn't have to.
Back in 2012, I began my journey of selling digital products online. Since then, I have created several design and education brands using my personal websites and ETSY. I also started an e-commerce brand from scratch, reaching 500k in revenue. Through this experience, I learned all the tricks of marketing niche products online and making a profit without feeling overwhelmed. Let me show you what I've learned!
I am a digital products seller with over 10 years of experience! They have built multiple design and education brands, as well as a successful 7-figure e-commerce business from scratch. Get ready to learn from their wealth of knowledge in online marketing and profit-making.
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