And so it happened… A thing we’ve all been talking about has finally rolled onto Instagram & we have nowhere to hide from it anymore. If you’re looking for ways to effectively use Instagram Reels for your online business – this post is for you.

Not gonna lie, back when all of the TikTok madness has started, I kind of wanted to believe this will fade or would only stick to teenagers. As an online creator, I often need to adapt to changes and this one in particular might be one of the most uncomfortable ones to try out.

You see, to most, creating Reels on Instagram is a joke, a fun thing to do and entertain their audience. To us, business owner, it still needs to serve as a place to show our personality in a professional and trust-worthy way which might be a bit of a challange.

However, if you’re building your brand on Instagram, you simply can’t miss the opportunity to get that extra reach.

Here are some of the ways you can use Instagram Reels for your online business:

#1 Create Educational Content

Think about what your audience is interested in, look for answers & share what you’ve found! Create tutorials, show off your skills, inspire others to follow your tips + tricks.

#2 Show Behind The Scenes

Use reels to show your followers how your business is operating. What is are some standout moments from your workday? Wins, celebrations, or perhaps even the challenges you’re currently facing? Reels can really help you show your audience that there’s a real person behind the products/services you’re trying to sell.

#3 Look for trends & see how you can fit in

Look for trends & take a part in the game. If it is appropriate to your business, of course! Pick a song that everybody loves right now or join one of the challenges. This way you will be able to show your clients that you are on top of your game, no matter what you’re working on.

#4 Repurpose your old content

If you don’t have time for creating something particularly aimed for Reels audience – make sure to re-use your old content. On Reels, you can always upload prerecorded videos and use the effects and tools available to make it a bit more fresh.

#5 Showcase your products

If you are a product-based business, you can use Reels to record clips of your products in use. Showcase your bestsellers or introduce some upcoming and new items. Include tips on how to use your products, film unboxing videos & really help your customers get the best virtual shopping experience.

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Let me know if you’re currently building your brand on Instagram! Did you find a way to use Reels effectively? Share in the comments.