How To Create A Media Kit Template For Your Blog ( + FREE template)
March 17, 2018
Sending out an informative and stylish Media Kit template is probably the best way to convince people to work with you. As a blogger, I managed to land myself a few pretty good deals by spending some time on collecting my stats and presenting them visually. Today, I’m going to help you build your first Media Kit and do it well!
A short description of your blog.
If you don’t have this ready yet, you definitely should get to work and come up with a punch line for yourself. It’s best if you mention topics you write about, but also make it personal and mention a few things that separate you from other bloggers out there.
Make sure you show off your best photography skills. Your potential clients would like to see what they’re going to receive and great quality images are the best way to show how well you can present their products to the public
Go to your Google Analytics dashboard and write down your stats. Brands will want to know your audience and how much traffic you usually get. If you’re still starting out, you can also include comparisons between your last months and current stats, so your growth is visualised and brands can expect your blog to go viral any day now.
Of course, you’re going to email the kit by email, but don’t forget to mention it once again at the bottom of your kit. You should also include blog’s URL as well as your PO box. You will then be able to print out the kit and use it in your next bloggers meet up! 2 shots in one go, huh?
WHAT ELSE TO CONSIDER?
Samples of Your Posts.
If you have a few posts that you feel particularly proud about or have already worked with brands it would be a good idea to include some links to particular posts. Or you can simply include a logo/name of the company into your media kits partners section.
If you already know what works best for your blog, go ahead and suggest collaboration options. If you have your set rates, let the company know that straight away.
Writing a Cover Letter. If you’re trying to reach out to some bigger brands, it would be a great idea to prepare a letter to send out next to your Media Kit where you explain why you wish to work with the brand and how the company is going to benefit from this collaboration.
Now off to the best part! I prepared a special Media Kit template for you guys that you can use and make this process faster! Simply download the file, upload your images/text/logo into premade .psd file and you’ll be good to go!
This a premade template can be found in my Free Resources library, you will receive an access code by subscribing to my mailing list below. If you’re looking for something a bit more customised, check out more Media Kit Templates at our design shop.