I see many coaches and service-based entrepreneurs without a website and this is the topic I really wanted to share more insights on. Social media has occupied our hands and mind and it sometimes feels like we rely on it that much it makes us completely forget about other things we could be doing. The truth is, if you’re trying to build a sustainable coaching business, you can’t do it on Instagram only. You simply can’t. Can a website be that outlet that would make you sleep better at night? I have a feeling it really could, but let’s look at the facts.

Pros of having a website for your Coaching Business

When you’re starting a business, starting a website might not be on your priority list. You need to get clients, figure out your content strategy, consider your ideal audience, the list of things you need to figure may be endless… However, a website can really help you fast-track your business growth. Here are some of the benefits of having a website from the get-go:

• It establishes as a legitimate business owner. The truth is, it simply looks shady if you don’t have a website. Research by YP and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision. And 30 percent automatically strike a business from consideration if they don’t have a website. Thus, those businesses that don’t have a website experience a significant loss of ready-to-buy, high-intent potential customers.
• You can feature all of your services in one place. Take me as an example – as a multiple online business owner, I have no time for DMs, I want to book services straight away if I see a fit and if your coaching business doesn’t have a website – unfortunately, you won’t even hear from me.
• You can get clients from Google. To this day, social media posts are not search-friendly. This means if the potential client turns to Google to look for a coach – they would never end up on your Instagram profile. A website is whole another story. You can work on your SEO and start ranking in those popular keywords that would help you get clients coming to you without a need to create content daily.
• You will offer a shorter buyer’s journey. Do you know that a client is most likely to change their mind before making an actual payment? So if a potential client reaches out to your in DMs and you then have to e-mail them with an offer, then send him payment options, then send him to the calendar, etc for bookings chances are he won’t go through all of this trouble. Now with a website you can have all of these elements combined and have your customer review, order and book your time in seconds.
• A website gives you your own outlet. Imagine if your social media account is deleted tomorrow (and this happens, you know it!)? Are you prepared for this? Starting a website can really help you take your business to the next level as well as give you peace of mind if you can’t rely on your social media channels anymore.

These are just no name a few, a website will be an end point to everything and anything you create online. It’s your forever home on the internet and if you want to build a sustainable business that will serve you for years – it is crucial to start treating your business like an actual business.

What if I don’t have time to start a coaching business website?

What other say about starting a website? I’ve been talking with many industry experts and they all confirmed that starting a website is a no. 1 thing for establishing yourself as a real entrepreneur online. The truth is, if you want your business to pay you like a business, you need so start treating it as an actual business!

What if I don’t have time to start a coaching business website?

I see you – as a coaching business owner you probably have so much on your plate already! The thing is, starting a website does not have to take you ages & you can even have one by the end of today. Considering you know the smart way to go around this:

1. Register your web-hosting + domain name in seconds over here.
2. Pick a WordPress theme to make your designing process easy for you.
3. Upload your pictures + content and you’re good to go!

This is by far the quickest and most cost-effective way to build your own website. If you want a premium experience and need your website fully set up for you by the professionals, check out my Website Launch Booster.